Business advice for using online
video and word of mouth

Internet Research

“The fact that consumers think opinions posted online are as trustworthy as brand Web sites speaks to the power of online reviews and recommendations.

It also means that marketers need to focus as much attention on what consumers say about their brands online as they do on creating the brand Web sites themselves.

The easiest thing to do is to make consumer feedback an essential part of every brand Web site.

In all these studies, word of mouth has more of an impact than traditional forms of advertising. Having a word-of-mouth marketing strategy is becoming essential for marketers.” Debra Aho Williamson, senior analyst at eMarketer.

Articles on:

Why Use Online Video?
Why Use Testimonials?
Video Testimonials' Content
Video Testimonials' Providers

• How Your Customers Make You Look Good on Video
  
  In most industries a good percentage of business comes from referrals. Here’s a modern video approach to your biggest sales asset: what your customers say about you.
• Get record sales with online videos
  
  If you’re still using tired old written testimonials on your website, you’re missing a trick. It’s time to wise up to the future of online testimonials – and its video.
• Use Streaming Video to Rejuvenate Products
  
  Using streaming video is one of the hottest trends in internet marketing today. If you are a forward thinking internet marketing strategist sooner or later you are going to run into the problem that many product creators face; that is what to do when your product either isn’t selling very well or needs to be updated
• Video Testimonials aim to give your business the edge
  
  If you have ever been trained in customer care you have probably heard that unhappy customers tell up to 15 people about their bad experiences with companies. - Jenny Lunnon discovers how a new generation of marketing tool can have a big impact on a business.
• Is Your Business' Website Credible? Guide to Credibility
  
  One of the most important things you can do for the future of your business' website is tackle your credibility issues. - If you need any other motivation, then I'll tell you this... websites meeting a moderate level of credibility will have on average 17% more conversions.
• Using Testimonials - It's About Branding!
  
  Building up a brand and developing a sense of trust is hard work and takes time. But, there are many proven techniques that will set you on the right path. - Thought branding was just for McDonalds and Starbucks? No way! Online companies have to go through the same process of branding their image in order to have a long-standing place in the market.
• How Testimonials Maximise Your Marketing Success
  
  One of the biggest mistakes that many businesses make is not using any or poor testimonials in their marketing activities. - It’s a very competitive marketplace and business and consumers are getting ever wary of all the promotional offers that are presented to them on a daily basis.
• Create High Impact Video Testimonials that Deliver Results
  
  When I began setting up Video Testimonials Ltd, a specialist UK-wide service for producing cost effective web testimonials, - I thoroughly researched what makes a good Video Testimonial. I watched as many Video Testimonials that I could find, and had some revelations on how not to do it!
• Testimonials and Your Unique Selling Point
  
  When you advertise your unique selling point, make sure you have a testimonial that speaks directly to that point and really drives the idea home
• Testimonial Goldmines
  
  As any marketer knows, testimonials are an important part of communicating a message of trust to potential clients and customers. - Exactly how to use testimonials, however, can be a bit of a mystery to the uninitiated.
• When and How to Ask Your Customers for Video Testimonials
  
  How do you obtain Video Testimonials from your customers? In our experience, satisfied customers are only too happy to provide a Video Testimonial when asked.
• Word-Of-Mouth Phenomenon Spreads Across The Globe
  
  GfK Roper’s Global Word-of-Mouth Study found that consumers worldwide cite people as the most “trustworthy” source for purchase ideas and information.
• ‘Word-of-mouth’: the most powerful selling tool
  
  Consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.
• The Internet in Britain: 2007
  
  Internet research conducted by Oxford Internet Surveys, an authoritative source of information about Internet access, use and attitudes